Episode 150 - Mallory Khalifa - Managing Director - Animated Storyboards (ASB)

Meet Mallory Khalifa, Managing Director of Animated Storyboards (ASB) a full-service Animatics company that specializes in high-quality storyboards, Animatics, Cinematics, MoCap, Pre-Vis Test Commercials

Mallory started her career in America within the advertising sector working for the prestigious ad agency, Leo Burnett in Chicago where she decided to transition to the production side of things and moved to New York to join ASB.

Mallory has contributed to the global expansion of ASB through setting up the London operation, growing the Bangkok production team and managing the global new business as Managing Director. Mallory also is an avid interior design buff and in her spare time does development work with properties around the UK.

Our chat with Mallory unpacks exactly what ASB does and the role it plays in the advertising industry, plus we get to hear about Mallory's business practices, recruitment and management styles, and her advice for overseas businesses looking to set up in the UK.

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